2024 National Conference: “Generate | Integrate: Technology, the Arts and Design”

About the Conference

Registration Now Open!

A2ru’s next annual conference will take place November 14-16, 2024 at  Rochester Institute of Technology (RIT) in Rochester, NY. This will be an in-person conference, with many sessions live-streamed for virtual attendance. 

Technology, in its many evolving forms, has always played a significant role in the arts and design, impacting both process and product. At RIT, this year’s conference host, the university’s T/A\D (Technology/The Arts\Design) initiative positions the intersection of these fields as “the meaningful partnership of diverse ways of thinking, exploring, and making to address complex contemporary problems, advance knowledge, and pursue joy and wonder.” The three major thematic areas of the T/A\D initiative are “Solving humanity’s complex problems,” “Storytelling through enhanced realities,” and “Exploring new grounds in visual communication and imaging.”

As the arts and higher education wrestle with the rapid emergence of Generative AI and immersive technologies, and their potentially seismic impacts on our fields and the ways we teach, conduct research, and engage in creative practice, “Generate | Integrate: Technology, the Arts & Design”invites us to take a more historicized, holistic, and complex look at the interrelationships among these disciplines in order to chart our collective way forward.

The a2ru national conference is an opportunity for practitioners and researchers from across higher education to share innovations and perspectives in the arts. a2ru advances the full range of arts- and design-integrative research, curricula, programs, and creative practice to acknowledge, articulate, and expand the vital role of higher education in our global society. a2ru’s work, in partnership with an international network of leading higher education institutions, allies, and partners, envisions a world in which universities—students, faculty, and leaders—explore, embed, and integrate the arts in everyday practice and research.


In-person and virtual registration options are available again this year; the full schedule of in-person and live-streamed events will be released later this summer.

Note: Membership rates apply to both individual members and those who are affiliated faculty, students, and/or staff at a2ru institutional and departmental members. 

Early bird registration rates apply through May 31; regular registration rates will take effect June 1.

In-Person Registration Rates

Indvidual Member: $499

Student Member: $349

Independent/Contingent Member: $249

Individual Non-Member: $569

Student Non-Member: $419

Independent/Contingent Non-Member: $299

Purchase In-Person Registration

Virtual Registration Rates

Individual Member: $179

Student Member: $129

Independent/Contingent Member: $129

Individual Non-Member: $239

Student Non-Member: $189

Independent/Contingent Non-Member: $189

Purchase Virtual Registration


a2ru Conference Registration Policies


Members include the students, staff, faculty, and administration who are currently enrolled and/or employed at our member institutions or anyone who has purchased an individual membership.

Students currently enrolled in an associate’s or higher program at any educational institution. If the student has received their PhD, they must currently be enrolled in a post-doctoral program at an educational institution. Part-time students are eligible.

Contingent faculty, independent artists, performers, and scholars. Staff with no institutional support as well as retired/emeritus faculty are also eligible for this category.

Everyone else!


Registrations are non-refundable.

Please choose your category carefully when registering. Partial refunds will not be given if you choose the wrong category (non-member if you are a member, etc.).

In the event that a2ru must cancel the conference in its entirety due to circumstances beyond the control of a2ru or venues hosting the event, a2ru may refund the appropriate registration fees to conference registrants. Cancellation of the event in its entirety would only occur for reasons including but not limited to, forces of nature and natural disasters, war, government regulations, sequestration, travel advisories, outbreaks of disease, acts of terrorism or threat of terrorism, disaster, strikes, civil disorder, curtailment of transportation facilities, or other emergencies that make it inadvisable by local, state or federal government officials, illegal or impossible to provide the facilities or to hold the event. Refund requests after the event due to a no-show will be denied.

Under no circumstances will refunds be made for travel expenses related to the conference. Attendees who purchase non-refundable airline tickets do so at their own risk.

Please check with hotels and transportation directly regarding their cancellation policy. Requests to cancel must be made directly with the hotel or transportation company.


To an Individual
A one-time transfer of a paid registration (within the same membership category) can be made before October 1. A $30 administrative transfer fee will be assessed. No transfers will be made on or after October 1, 2024. If the original registrant requested or if the new registrant requires accommodations for dietary restrictions or disabilities, please note this in the request. While we will do our best, certain accommodations may not be able to be made for requests conveyed after September 1, 2024.

To a Different Event Format
A one-time transfer of a paid registration from in-person to the virtual ticket or virtual ticket to in-person can be made. Before October 1, 2024, a $30 transfer fee will be assessed. From October 1 – October 31, 2024, a $60 transfer fee will be assessed. No registration transfers will be permitted after October 31, 2024. It will be the participant’s responsibility to secure travel and hotel. a2ru will not be responsible for cancelled travel or lodging accommodations.

All transfer requests must be submitted in writing via e-mail to the a2ru Conference Director Charisse Willis at a2ruconnect@umich.edu.

Sponsorship Opportunities

Want to support a2ru while getting the word out about your program, business, or organization? Consider a 2024 conference sponsorship! Our packages start at just $300 and feature a wide range of benefits, including signage at the conference, social media posts, spotlights in the program, and discounted registration to the conference.

View Sponsorship Levels

Please contact us at a2ruconnect@umich.edu to ask questions or purchase a package.

Travel and Lodging

The closest airport to RIT is Frederick Douglass Greater Rochester International Airport.(ROC).

For accommodations during the conference, please see RIT’s list of recommended hotels.