Making Waves: A Guide to Cultural Strategy

September 28, 2018

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Making Waves is The Culture Group’s first-ever Guide to Cultural Strategy!

This guidebook is about realizing the full potential of arts and culture in helping shift public sentiment toward a more just and equitable world.

Over the next 50+ pages, The Culture Group explains the concept of cultural strategy—how it works, and why it matters. We include historical and contemporary examples to bring the theories and concepts to life, and offer practical steps for initiating and deploying cultural strategy. This reference guide is now available to advocacy organizations, foundations, organizers, and artist activists who want to effectively integrate these practices into their social change work.

Download this guide and get started!


The Culture Group is a collaboration of social change experts and creative producers who believe that cultural change is essential to social change. Functioning as a pop-up think tank, The Culture Group joined together from 2010-2013 to advance progressive change through expansive, strategic, and values-driven cultural organizing. The Culture Group facilitates the coordination of cultural producers and artists, progressive organizers, and thought leaders in cultural campaigns; conducts research and evaluation; and promotes the value of cultural strategies in making change.

© 2014 Air Traffic Control Education Fund, Inc. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 license. All third party and underlying copyrights contained in the guidebook are reserved.