• So, what did this [a2ru] conference really have to do with the arts? Actually, quite a lot. Even though it wasn’t explicitly a traditional conference about the fine arts, I felt like there was an underlying message that artists should always be part of the larger conversation about creativity and innovation. After all, artists have the unique trait of being communicators by training.

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USC Arts School Changes Name

  • December 5, 2013
  • By a2ru      
The USC Roski School of Fine Arts has changed its name to the USC Roski School of Art and Design.


The name change from USC Roski School of Fine Arts to USC Roski School of Art and Design is subtle, yet represents a momentous shift in how students identify themselves and their work within contemporary visual culture. The new name reflects an expanded definition of contemporary art practice, inclusive of traditional and new media. The addition of “Design” to the school’s name celebrates alumni whose multidisciplinary careers range from typography to art direction to brand identity development across a range of creative industries.”


Link to Full Source: USC Roski School of Art and Design