On February 5, 2014 The New York Times published a story about creative studies on campus. The article was written by Laura Pappano, a writer in residence at Wellesley Center for Women at Wellesley College, (and author of several books, including “Inside School Turnarounds”).
The subjects interviewed by Pappano discuss the elements of applied creativity such as problem generation, prototyping (“on demand inventiveness”), discovery and failure management. Each of these elements supports process skills.
Process skills are key to innovation because they are a catalyst for problem solving and idea building. When combined with interdisciplinary approaches to problem solving, applied creativity has the potential to yield more than one solution. That means spending more time “doing” versus figuring things out. That’s a benefit worthy of pursuit across campuses.