It is rare when you have the chance to solely refine and showcase your creative process, especially in our fast-paced world where the product is often hyped much more than the means of arriving at it. The a2ru Emerging Creatives Summit was a chance to explore the very process that often gets ignored in our results-driven society. From the first few minutes of chatting in our initial group session, I felt this was something special. The students ranged from undergraduate to Ph.D candidates in a wide range of fields from architecture, public health, theatre to industrial design. My million dollar question was, why does that matter?
Our group shared experiences and stories rooted in our personal interests, expertise, and geographic locations. It was the group project that I always dreamed of working on in college. I felt as though we were working because we enjoyed chewing on the problem, instead of focusing on the product. Without this focus on the creative process and our personal investment, we wouldn’t have accomplished the unimaginable feat of laying the foundation for a non-profit in 72 hours.
Just as I knew that the ending to any story isn’t satisfying if you don’t pay attention to the whole thing, I now know that focusing on the creative process will help create a more personally fulfilling and innovative solution. It creates the best scenario-finding solutions to problems that develop our persons and our world. a2ru was a conference of story-tellers and a challenge for each person to take the initiative to foster growth in their own creative process.
William Card is a Junior majoring in Music Business at the University of Colorado Denver.