• So, what did this [a2ru] conference really have to do with the arts? Actually, quite a lot. Even though it wasn’t explicitly a traditional conference about the fine arts, I felt like there was an underlying message that artists should always be part of the larger conversation about creativity and innovation. After all, artists have the unique trait of being communicators by training.

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Arts and the Community: Current Practice and New Visions

  • September 11, 2013
  • By a2ru      
This course explores ways in which to contribute to the remaking of the artist/audience paradigm.


Arts and the Community explores a range of ideas, ideologies and strategies that have historically been used to connect arts organizations to their communities, and also extends this practice to contribute to the remaking of the artist/audience paradigm. Students develop the ability to articulate and evaluate a variety of audience development strategies, devise an innovative audience development strategy, create plans for community based arts organizations modeled after religious and other values-based enterprises, and redesign arts marketing strategies to reflect the challenges and opportunities of the contemporary world.

Arts and the Community Syllabus